Level Up

American Academy of Art

Advertising & App Design

Level Up is an advertisement campaign designed to bring people to Chicago with United Airlines. The Level Up event promotes several Chicago Bar Arcades. By playing games and purchasing craft beer, you earn points towards United Airlines.

After establishing the campaign, I realized that most people live though their phones so if I crated an app for the event it would help people understand and get to all of the events with ease. The app keeps track of your points, shows you where each bar arcade is, what type of games and beer that each arcade offered and also shows the events that are being held at each location.