Chiquita Redesign

American Academy of Art

Branding, App & Web Design

Many Americans know Miss Chiquita to represent their bananas. This rebrand removes the controversial and stereotypical Miss Chiquita but keeps the same feeling of the Chiquita name. 

The new logo that I have created keeps the same iconic blue sticker but gives the company a modern twist. Using banana and pineapple slices as inspiration, the new logo is more abstract but keeps the same feeling that the original Chiquita company had. By letting the mark be more open for interpretation, it lets the company expand into other various produce. 

The tag line Healthy Habits Start Early was put in place to encourage to have parents to feed their children bananas and Chiquita products to get their children to eat healthy. Also, it encourages adults to start their day off healthy in hopes to influence healthier eating later in the day.